Visitor Checklist

It’s important to plan ahead. Below is a checklist to help you prepare for your trip to the MAGIC Marketplace.

Make notes on your best-selling styles and best selling brands
Review your merchandise sell-thru and sizes selling
Hold a meeting with your staff for their opinions and feedback
Spend time talking to your customer about what they would like to see in your store
Read up on different fashion magazines for upcoming trends
Tear out sheets on items that catch your eye
Be a leader not a follower! Know what is happening and selling in your area by doing your homework! Shop the local competition making notes on price points and brand names.
Plan your o.t.b (open to buy)
Register online for market info
Make your market appointments

Re-sale certificate and tax id number
Projections, otb and calendar appointments
Business cards: keep them with you even during social event
Notebook, pens and calculators
Order sheets
Phone book: you never know who you might have to call when you are far from home
Mini stapler to staple cards to order sheets or cards in to your notebook
Large totebag for all the line sheets
Cell phone and charger
Laptop for checking e-mails and working orders at night. Most hotels have a business center that you can check e-mail as well

Start early
Pick up the MAGIC show guides to map out your day. Note the booths and vendors you want to see or with whom you have appointments.
Walk row by row, floor by floor. You never know what you may find.
Don’t be shy. If you see a busy booth, ask what time would be good for you to come back.
Network: build a group of market friends that you can have lunch or dinner with and share experiences.
Set a goal of visiting 10 new vendors per market.
Write your order at the show! It can be overwhelming to try to do it when you get back home

Guidelines provided by Mercedes Gonzalez of Global Purchasing Group