ABOUT

THE COLLECTIVE is the culture of men’s fashion. This platform showcases everything from classic collections to lifestyle-driven and licensed apparel for men and young men. By uniting this community under one roof next to PROJECT, THE COLLECTIVE gives buyers unparalleled access to the rapidly growing men’s and young men’s market.

 


 

THE FACTS

THE COLLECTIVE is the destination for branded and licensed apparel for men and young men.

LOCATION

THE COLLECTIVE is held in Las Vegas every February and August at the Mandalay Bay Convention Center.

RETAILER REGISTRATION

For menswear retailers of any size or style, THE COLLECTIVE cannot be missed. Register here to gain access to THE COLLECTIVE and the entire MAGIC marketplace for free.

EXHIBITOR REGISTRATION

If you are a popular-priced men’s, young men’s, or streetwear brand, THE COLLECTIVE is the place to be. Apply to exhibit here now.


SHOW PRESS COVERAGE

Click to read more... 

 

Testimonials

“We were very thankful that the Fashion Editor of WWD magazine stopped by our booth to check out the new collections. He was so impressed that he wrote an editorial on the launch of our Papi hosiery line and featured images of our products in the press covers from the show the very next week!... MAGIC draws the best of the best designers, buyers and press. This is the place that key industry leaders are making things happen for seasons to come.”
- Amanda Harris, Director of Marketing & Public Relations, Isaco International
“The best part of the show was the end when we sat back and looked at our 3 day success! We really had the opportunity to talk one on one with the influencers of the industry. Buyers really focus on getting their order from the best!... It was fascinating to see how busy our booth was everyday. What we thought was amazing is that you have to be on your toes from beginning to end, we received great orders from 9 am all the way to 6 pm. We saw a great result in having bigger exposure. ”
- Monica Alexandra, Marketing Director, Absolute Rebellion, Inc.
“Our location and the ability to expose our brand to the US Market was the best thing about the show. We discovered that our product is a great fit to the American Market.”
- Sharon Marin, International Marketing Director, John Peter London
“As a first timer, I have to say this show was a definite eye opener into the world of fashion. I am thankful for the opportunity I was given and look forward to doing the show again. ”
- Jesus Ocegueda, Owner, Dark8 Custom Design
“Great show! Collected Threads' debut of the jT collection was a success! We closed business at the show and met many new contacts to develop sales relationships far into the future.”
- Jesse Szynal, President, Collected Threads
“Being able to launch my clothing line at MAGIC was great because the show already has an established set of buyers, so the exposure is helpful for new companies.”
- Nikhil Dhawan, CEO, DHA 1 Inc.
“The best thing about the show was the international customers! In addition, the team at MAGIC is truly amazing and very helpful. I feel like they're our partners and want to help us be successful, and they show that they care. ”
- Matt Miller, Owner, Jack Adams
“MAGIC/PROJECT is different from other shows for several reasons: 1. Its history and longevity is well known in the market place 2. That is is specific to the gender 3. It covers all age levels and lifestyles. ”
- Mic Deakin, Director of Sales, DMC Concepts
“The traffic was good and the showing of exhibitors is the largest in the US to help draw customers. MAGIC is different because it covers so many segments of a category. For men's, it covers casual to formal and brings a wide assortment of current and potential customers. Many shows (like a swimwear show) are focused on a specific category.”
- Douglas Highsmith, President & CEO, Dorfman Pacific
“We met with the senior leadership of most major retailers from around the United States. We formulated key strategies and booked serious business, both for immediate goods and future orders.”
- Cliff Lelonek, President, U.S. Polo Assn.

Contacts

SALES
Alli Johnson
Show Director
alli.johnson@ubm.com
310 857 7497

GENERAL
Domestic 877 554 4834

International 218 740 7092
cs@magiconline.com

PROJECT RETAIL
retail@projectshow.com

 

Ursula Usher
Sales Manager — Young Men's
ursula@magiconline.com
310 857 7615

PROJECT MARKETING
marketing@projectshow.com

 

 

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Deborah Haessig
Sr. Account Executive — Traditional Men's
deborah@magiconline.com
310 857 7668

PRESS
PR CONSULTING 

212 228 8181
PROJECT@prconsulting.net

Kathleen Flaherty
K21 COMMUNICATIONS
MAGIC@k21.com

PRESS CUSTOMER SERVICE
Press@magiconline.com
T 877.554.4834

Brian Hecht
Sales Manager - Streetwear
brian.hecht@ubm.com
310 857 7494