Are you a B2C retailer looking to add B2B commerce to your online strategy, or vice versa? To be successful in today’s competitive e-commerce market, retailers face a growing need to sell to all of their customers online. In this increasingly customer-centric industry, how can you overcome the unique business and technology challenges associated with B2C & B2B to give each a personalized and engaging experience.
Bringing together some of the industry’s most knowledgeable minds, PROJECT presents “The Future of Menswear”— an in depth panel discussion exploring the continual development of the contemporary menswear market along with its current state and future outlook.
When implemented, the Trans-Pacific Partnership (TPP) free trade agreement will encompass 40 percent of the world’s economy, reaching nearly 800 million consumers. With additional countries already talking about joining the agreement, TPP may ultimately form the nucleus of the Pacific Rim trade agreement for the next generation. With so many questions from rules of origin to how it compares with other FTAs, your main question is most likely —how will TPP affect my business and bottom line? Join AAFA as we give you the answers to your questions.
A new crop of players are playing key roles in the footwear industry—and they just so happen to be following in their parents’ footsteps. The seminar will explore the pros and cons of working with family, what valuable skills they’ve learned along the way, and the major changes they’ve noticed since their parents first began in the industry. We’ll also ask the brands what’s new for Fall 2016.
- Christian Allaire, Associate Fashion Editor, High-End Men's, FOOTWEAR NEWS
This workshop tackles the hardest part of the business- SALES. Learn a few tips in production sourcing that factor into your costing. However, the ultimate goal is to obtain sales that will make you become profitable. You’ll leave this workshop with a strategy that will amplify your business.
- Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES
The footwear sourcing paradigm continues to evolve. What makes for a strategic sourcing program today? Is it consumer expectations, a platform that can serve multiple markets, trade preference programs, labor force, materials access, compliance mandates, or duty schedules? Actually, it’s all of these and more. Learn about the evolving sourcing trends as well as the key determinants in sourcing footwear now and in the coming years. (The International Café is located directly behind Footwear SOURCING at MAGIC)
As your team looks to take your brand to the next level, you will want to examine the aspects of licensing your name and possibly partnering with a celebrity to increase sales and marketing opportunities. Exciting! However, you must know the ins-and-outs of both and then work to guarantee that your brand is not counterfeited or knocked-off. Today's group of fashion, marketing and legal experts will explore the various benefits and pitfalls.
- Mitchell Cohen, Managing Director & Western Regional Manager, CIT COMMERCIAL SERVICES
As the world of fashion spins faster and faster into the future, innovations in wearable technology and smart fabric developments will increasingly impact our industry from design to production and finally as regards meeting the consumer’s new expectations. Where are we going, how do we get there and finally, how can these future fashions be produced for the global marketplace.
- Jesse Jur, Assistant Professor, N.C. STATE UNIVERSITY
Asia continues to experience accelerated change with China leading the way. Supply chains are evolving, a growing consumer base and middle class is steadily growing, and trade policies are creating unprecedented opportunities. Leveraging this new paradigm has never been more challenging, and promising. AAFA organized an expert panel to explore what it takes to secure your position as a powerhouse in China, today and into the future.
- Nate Herman, Vice President, International Trade, AAFA
After the tough Fall of 2015, how can retailers plan for Fall '16 to put their businesses back on the upswing. How will the product flow change? Is there such a thing as a "normal Fall" anymore?
- Sam Poser, Managing Director, STERNE AGEE CRT
- Abe Rogowsky, President, SHOE PARLOR
- Robert Goldberg, Owner, HARRY'S SHOES
- Rick Ausick, President, FAMOUS FOOTWEAR
- Mike Grenley, Chief Operating Officer, THE WALKING COMPANY
- Neil Schwartz, Vice President, SPORTSONESOURCE