Seminar

FALL IN IN LOVE WITH FALL 2017 FROM A SOUTHERN CALIFORNIA PERSPECTIVE!

FALL IN IN LOVE WITH FALL 2017 FROM A SOUTHERN CALIFORNIA PERSPECTIVE!
SOURCING AT MAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 4:30pm

Reviewing color and trend for the young contemporary, universal, young men's, kids and home fashion markets. A free seminar flash drive will be given away to a lucky attendee! DON'T MISS THIS ONE!

SPEAKER:

  • Fran Sude, DESIGN OPTIONS

WHAT’S YOUR STORY? BRANDING & MARKETING ESSENTIALS IN THE DIGITAL AGE

WHAT’S YOUR STORY? BRANDING & MARKETING ESSENTIALS IN THE DIGITAL AGE
SOURCING AT MAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 4:30pm

Reaching and influencing your audience on a budget can be a daunting task for labels of all sizes and retailers alike. In this seminar, we will explore the core concepts of branding: What is a brand? How do you craft your story? How do you effectively communicate in the digital age on a startup budget? Once we have a core understanding of brand elements and messaging, we will apply these concepts to understand outreach opportunities and pitfalls via web, email marketing, social media, and print/digital advertising.

SPEAKER:

HOW BRAND MANAGEMENT COMPANIES ARE DRIVING THE NEW FASHION LICENSING MODELS

HOW BRAND MANAGEMENT COMPANIES ARE DRIVING THE NEW FASHION LICENSING MODELS
SOURCING AT MAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 4:00pm

This session is brought to you by UBM America’s Licensing Expo and its sponsor, the International Licensing Industry Merchandisers’ Association (LIMA). Preeminent executives provide perspective on their unique business models which have produced growth and opportunity for fashion brands and their partners worldwide.

SPEAKER:

  • Marty Brochstein, SVP, Industry Relations & Information, LIMA

S/S 2017 MUST HAVES: WOMEN’S & MEN’S KEY ITEMS FOR APPAREL & FOOTWEAR

S/S 2017 MUST HAVES: WOMEN’S & MEN’S KEY ITEMS FOR APPAREL & FOOTWEAR
SOURCING AT MAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 3:00pm

Revealed in this session: The secret formula used by the world's leading retailers that has accurately predicted every major fast fashion and mainstream fashion trend with 100% accuracy, two years ahead of season, five years running. Discover THE best-selling key items and must-have new looks for S/S 2017 that will help you grow sales and gain an edge over the competition. The presentation will cover women's and men's contemporary, casual, and athleisure markets for apparel, accessories, and footwear.

SPEAKERS:

  • Sarah Coates, Women's Director, TRENDSTOP

GREENING THE SUPPLY CHAIN

GREENING THE SUPPLY CHAIN
SOURCING AT MAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 1:30pm

Creating business value through sustainable supply chain practices requires performance that can be measured, benchmarked, and validated. AAFA has assembled a leadership panel to offer insight on setting sustainability goals, engaging corporate leadership and stakeholders, incorporating third-party resources, and publicizing your program’s goals and their results.

SPEAKERS:

UNFOLDING A COLORFUL DISGUISE FOR AUTUMN-WINTER 2017/18

UNFOLDING A COLORFUL DISGUISE FOR AUTUMN-WINTER 2017/18
SOURCING AT MAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 1:00pm

Color is at the heart of all we do. Fulfilling our intrinsic desire for change, we apply color to our walls, the cars we drive, the face we see in the mirror each day, and of course the clothes we wear. With its ability to transform our appearance, color is both the ultimate form of creative expression and the definitive disguise.

SPEAKER:

  • Laurie Pressman, Vice President, PANTONE COLOR INSTITUTE

CREATING A FASHION STORY: CELEBRITY, CHARITY, PRESS TIE-INS

CREATING A FASHION STORY: CELEBRITY, CHARITY, PRESS TIE-INS
SOURCING AT MAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 12:00pm

Alle Fister, CEO/Principal of one of fashion’s leading PR firms with a client list including QUIKSILVER and VANS, will share stories and tips for implementing successful marketing campaigns. Focusing on the importance of digital, celebrity endorsement, and identifying and reaching the appropriate media is crucial in today’s increasingly global and marketing-driven fashion space.

SPEAKERS:

INNOVATION IN FOOTWEAR: 3D’S IMPACT ON THE WORLD OF FASHION

INNOVATION IN FOOTWEAR: 3D’S IMPACT ON THE WORLD OF FASHION
SOURCING AT MAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 11:00am

3D printing, 3D design, and 3D scanning are the new roadmap to the future. Our speakers will explain how to introduce new 3D innovation to consumers and help evolve the fashion industry, production, and design as we know it. Natacha will go over the benefits to adopting these new 3D manufacturing technologies and the impact 3D design has on the footwear industry. The footwear industry within the next five years will have a new paradigm that will help improve the way consumers shop and how we look at manufacturing and design in the future.

KEYNOTE SPEAKERS:

FASHION'S BIBLE: LEARNING HOW TO USE WWD

FASHION'S BIBLE: LEARNING HOW TO USE WWD
SOURCING AT MAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 10:30am

WWD is the media of record for the fashion industry. For 100+ years WWD, a property of Fairchild Fashion Media, has been THE industry voice for senior executives in the global women's and men's fashion, retail, and beauty communities, while also keeping informed the consumer media that cover the market. Often referred to as "the fashion bible," WWD provides a balance of timely, credible business news and key fashion trends. Learn directly from WWD's editors about these key trends and the industry landscape.

RETAIL AND DESIGN: STARTING A BRAND OR FASHION RETAIL BASE BY MERCEDES GONZALEZ

RETAIL AND DESIGN: STARTING A BRAND OR FASHION RETAIL BASE BY MERCEDES GONZALEZ
SOURCING AT MAGIC
Event Date and Time: 
Monday, August 15, 2016 - 5:30pm

Developing your product is only the first step. Discover the options that your brand can go and learn the ins and outs of launching a fashion company. This seminar will take your product to the next level!

SPEAKER:

  • Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

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