EVOLUTION OF DIGITAL MEDIA IN THE FASHION INDUSTRY

A value-intensive session summarizing the impact of social, local and mobile media on branding, advertising and marketing plus future applications for the fashion industry: a profile of prominent digital "tools" in fashion marketing programs, how the power of social influencers will evolve over the coming years and what's next in digital and other new technologies.  There will be a book signing immediately following the seminar for Fashion 2.0: Blogging Your Way to The Front Row- The Insider's Guide to Turning Your Fashion Blog into a Profitable Business and Launching a New Career.