Seminar

CREATING A FASHION STORY: CELEBRITY, CHARITY, PRESS TIE-INS

CREATING A FASHION STORY: CELEBRITY, CHARITY, PRESS TIE-INS
SOURCING AT MAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 12:00pm

Alle Fister, CEO/Principal of one of fashion’s leading PR firms with a client list including QUIKSILVER and VANS, will share stories and tips for implementing successful marketing campaigns. Focusing on the importance of digital, celebrity endorsement, and identifying and reaching the appropriate media is crucial in today’s increasingly global and marketing-driven fashion space.

SPEAKERS:

INNOVATION IN FOOTWEAR: 3D’S IMPACT ON THE WORLD OF FASHION

INNOVATION IN FOOTWEAR: 3D’S IMPACT ON THE WORLD OF FASHION
SOURCING AT MAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 11:00am

3D printing, 3D design, and 3D scanning are the new roadmap to the future. Our speakers will explain how to introduce new 3D innovation to consumers and help evolve the fashion industry, production, and design as we know it. Natacha will go over the benefits to adopting these new 3D manufacturing technologies and the impact 3D design has on the footwear industry. The footwear industry within the next five years will have a new paradigm that will help improve the way consumers shop and how we look at manufacturing and design in the future.

KEYNOTE SPEAKERS:

FASHION'S BIBLE: LEARNING HOW TO USE WWD

FASHION'S BIBLE: LEARNING HOW TO USE WWD
SOURCING AT MAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 10:30am

WWD is the media of record for the fashion industry. For 100+ years WWD, a property of Fairchild Fashion Media, has been THE industry voice for senior executives in the global women's and men's fashion, retail, and beauty communities, while also keeping informed the consumer media that cover the market. Often referred to as "the fashion bible," WWD provides a balance of timely, credible business news and key fashion trends. Learn directly from WWD's editors about these key trends and the industry landscape.

RETAIL AND DESIGN: STARTING A BRAND OR FASHION RETAIL BASE BY MERCEDES GONZALEZ

RETAIL AND DESIGN: STARTING A BRAND OR FASHION RETAIL BASE BY MERCEDES GONZALEZ
SOURCING AT MAGIC
Event Date and Time: 
Monday, August 15, 2016 - 5:30pm

Developing your product is only the first step. Discover the options that your brand can go and learn the ins and outs of launching a fashion company. This seminar will take your product to the next level!

SPEAKER:

  • Mercedes Gonzalez, Director, GLOBAL PURCHASING COMPANIES

FASHION SNOOPS PRESENTS: MEN'S GLOBAL TREND STORIES + CULTURAL CONNECTIONS FOR F/W 17/18

FASHION SNOOPS PRESENTS: MEN'S GLOBAL TREND STORIES + CULTURAL CONNECTIONS FOR F/W 17/18
SOURCING AT MAGIC
Event Date and Time: 
Monday, August 15, 2016 - 4:00pm

Inspiring you beyond the obvious, trend expert and Fashion Snoops creative director for menswear, Michael Fisher, will present the global stories for F/W 17/18. Including Fashion Snoops' acclaimed mood movies to help set the tone of the season, this seminar will present the essential narratives for next fall/winter—from color palettes and color usage, to key apparel items and accessories, pattern and graphics, materials, design details, and a styling overview.

SOURCING 2020: WINNING THROUGH A CONTINUOUSLY EVOLVING SOURCING STRATEGY

SOURCING 2020: WINNING THROUGH A CONTINUOUSLY EVOLVING SOURCING STRATEGY
SOURCING AT MAGIC
Event Date and Time: 
Monday, August 15, 2016 - 3:30pm

2020 is a mere four years away, but in today’s fashion environment where the consumer is mega-king and shopping channels, fulfillment, and distribution are being turned upside down, those four years will feel like another lifetime of change. New sourcing locales, the exploration of near-shoring, reinvented supply chain configurations and a host of innovative technologies designed to provide lifecycle visibility and to support speed to market will all play into the mix. Savvy sourcing execs need to stay several steps ahead of the evolution.

CONSUMER INSIGHTS & WOMEN'S GLOBAL TREND FORECAST + MUST-HAVE COLORS FOR FALL 2017-18

CONSUMER INSIGHTS & WOMEN'S GLOBAL TREND FORECAST + MUST-HAVE COLORS FOR FALL 2017-18
SOURCING AT MAGIC
Event Date and Time: 
Monday, August 15, 2016 - 2:30am

Discover the secret formula used by the world's leading retailers that has accurately predicted every major fast fashion and mainstream fashion trend with 100% accuracy, two years ahead of season, five years running. Learn THE key consumer trends, seasonal themes and preview bestselling colors for Fall 2017 that will help you grow sales and gain an edge over the competition. The presentation will cover women's contemporary, casual, and athleisure markets.

SPEAKER:

  • Sarah Coates, Women's Director, TRENDSTOP

FASHIONABLE FUTURE: SUSTAINABLE IS THE KEY

FASHIONABLE FUTURE: SUSTAINABLE IS THE KEY
SOURCING AT MAGIC
Event Date and Time: 
Monday, August 15, 2016 - 1:45pm

As our industry and our consumer looks to integrate sustainable garments and footwear into their mix, small to large size brands and retailers are learning how to evolve their products and practices into the new fashionable sustainable global market. Join the Sustainable Apparel Coalition and some of their key members who will share their past, present, and future strategies.

SPEAKERS:

UNDER ARMOUR: ZAGGING INTO THE FUTURE

UNDER ARMOUR: ZAGGING INTO THE FUTURE
SOURCING AT MAGIC
Event Date and Time: 
Monday, August 15, 2016 - 12:45pm

When our competitors zig, we zag. We envision a future built on responding to the voice of the customer by making where we sell—local-for-local. This changes everything—from conceptual line plans, to product development, flow, sourcing, turn, and replenishment. Every aspect of the business is changing. This keynote presentation will discuss our vision in terms of underlying assumptions and the process changes required to lead the world in a changing marketplace.

MODERATOR:

WOMEN'S GLOBAL TREND STORIES + KEY COLORS FOR F/W 17/18

WOMEN'S GLOBAL TREND STORIES + KEY COLORS FOR F/W 17/18
SOURCING AT MAGIC
Event Date and Time: 
Monday, August 15, 2016 - 11:15am

Inspiring you beyond the obvious, trend expert and Fashion Snoops creative director for womenswear, Melissa Moylan, will present the global stories for F/W 17/18. Including Fashion Snoops' acclaimed mood movies to help set the tone of the season, this seminar will present the essential narratives for next fall/winter—highlighting key apparel items, accessories, patterns, materials, details, and cultural influences. A portion of the presentation will review the season's key colors, as well as color combinations.

SPEAKER:

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