ACTION SPORTS AND STREETWEAR CROSSOVER: HOW YOUTH CULTURE'S LATEST LIFESTYLE INFLUENCES ARE CREATING A NEW PLATFORM FOR BOTH INDUSTRIES

An examination of the many changes in street and youth-culture trends since the recession of 2008 and how today's street-savvy youth market is redefining retail/fashion trends -- plus, how technology, action sports, music, the economy, spending patterns and environment are impacting what’s important to one’s sense of lifestyle.