MAGIC MARKET WEEK Connects, Inspires and Fuels the World of Fashion

MAGIC MARKET WEEK  is where the international community of apparel, accessories and footwear professionals trades information, previews trends, builds business and shops fashion unlike anywhere else in the industry. Each February and August, tens of thousands of attendees from over 80 countries meet more than 5,000 emerging-to-established brands to spark the strategic connections that become the relationships of tomorrow.

Capitalizing on 80 years of experience, the show continues to evolve.  MAGIC MARKET WEEK unites the largest and most influential network of buyers, brands, media and decision makers. Innovative initiatives and exclusive access to cutting-edge information come together in conveniently merchandised show areas: WWDMAGIC [1], FN PLATFORM [2], PROJECT [3], the Tents @ PROJECT [4], PROJECT MVMNT [5], PROJECTMENS/WEAR [6], POOLTRADESHOW [7], ENKVEGAS [8] and SOURCING at MAGIC [9].

With an average of nearly $200 million in per-day order volume and 67% of the top NPD buying teams in attendance, more business is done at MAGIC than any other fashion retail trade event. By combining incomparable commercial potential, creative inspiration and connection opportunities, MAGIC MARKET WEEK is the definitive platform for conducting the business of fashion.