Press - WWDMAGIC LAUNCHES NEW DESIGNER SHOWCASE TO FOSTER EMERGING DESIGN ENTREPRENEURS | MAGIC

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WWDMAGIC LAUNCHES NEW DESIGNER SHOWCASE TO FOSTER EMERGING DESIGN ENTREPRENEURS

Feb 1 2012

MAGIC Continues its Commitment To Helping New Designers Launch Sustainable Businesses in the Fashion Industry

LOS ANGELES, Calif. (February 1, 2012)– MAGIC, in partnership with Fashion Business, Inc., has initiated a new area that will foster up-and-coming design talent and assist them in launching sustainable businesses in the fashion industry. Located within WWDMAGIC and appropriately named Launch Pad, the area’s objective underscores MAGIC’s continued commitment to serve as an incubator of fashion by connecting and inspiring the fashion community.

“MAGIC’s goal with its new showcase to propel the next generation of amazing designers into complete success and full operation by giving them exposure to buyers,” said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar’s Fashion Group. “Since FBI works closely with design entrepreneurs year round, we felt they were the perfect partner to identify talent and help them start and grow sustainable fashion businesses.”  

Launch Pad at WWDMAGIC will give emerging ready-to-wear apparel and accessory designers the opportunity to showcase their lines in a gallery-like exhibit within a special WWDMAGIC Launch Pad lounge, located at the LVCC Campus/ North Hall.  Featured brands includeSonas Denim, G.I.A. Luxe, UnSpoken Lingerie, Zone 6, Me2Roo, KUERO, JOLYNN by Joanne Hong, Danilo Gabrielli, astridland, BESNE, Blanc Blouse, Flow by Tara Davis, Carrie Parry, Deborah Moser, and Lizzie Parker.

The Fashion Business, Inc. isa 501(c)(3) non-profit organization, provides the fashion industry with entrepreneurial development, resources and training, to support its growth and profitability. The Fashion Business, Inc. (FBI) offers targeted business education, sourcing, networking opportunities, marketing and consulting services through its resource center and business partnerships. FBI exists to ensure the ongoing vibrancy of the American fashion industry.  For more information about FBI, visit www.fashionbizinc.org.

About MAGIC

Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – MAGIC.As an incubator of fashion, MAGIC is where new trends surface and develop into what will be seen on the consumer. The show’s goal is to connect and inspire the fashion community. The February 2012 MAGIC will run from February 13 – 15, 2012. For up-to-date exhibitor listings, seminar scheduling, travel support and registration information please visit www.magiconline.com.

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This application to attend MAGIC MARKET WEEK is intended for editorial media only. Ad sales, marketing, public relations, publishing and promotions personnel must use Non-Retail Registration. Employees of media outlets who do not work in an editorial capacity do not qualified for a press credential. Press credentials are reserved for working members of the fashion media who meet the MAGIC criteria.

Editors of in-house newsletters or personal web logs (blogs) will be reviewed on a case-by-case basis. 

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  • Publishers/associate publishers and any advertising personnel, including directors, managers and account executives. 
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To attend MAGIC MARKET WEEK as Press and report the business of fashion, please contact:

Jesse Smiley 
PR CONSULTING
T 212.228.8181
MAGICMARKETWEEK@prconsulting.net