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New Designs for Menswear at MAGIC

May 21 2009

Woodland Hills, CA (May 21, 2009) MAGIC Marketplace, the world’s most comprehensive fashion trade event, today announces plans for its next incarnation this August, featuring a complete makeover of its menswear hall Menswear at MAGIC. Along with a bevy of hot new brands at S.L.A.T.E. and Street, this is going to be one unforgettable season.

The August show will introduce a fully redesigned and expanded Menswear at MAGIC
show floor, said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar’s Fashion Group. Under the direction of Jon Kapelson, our new Vice President of Menswear at MAGIC International we will take the Men’s floor to a new level by sharpening our focus on category segmentation, strategic navigation and a modern aesthetic. This will make it easier for buyers to see the full spectrum of what’s available.

Building on the buzz created with Premium at MAGIC’s debut, Menswear at MAGIC will follow suit launching a rejuvenated hall with a fresh approach to merchandising and its own modern, streamlined aesthetic that will include the new Kramer Design Group booth package.  Menswear at MAGIC will be a venerable showcase of directional international design talent. Confirmed exhibitors already include: Liberty of London, Nicole Farhi, Sand, Porter, Globe Trotter, DKNY Men’s, Martin Gordon, Nautica, etc.

The successful progressive streetwear platformS.L.A.T.E. at MAGIC, along with Streetwear at MAGIC promises to be as colorful as ever  with returnees Artful Dodger, Famous Stars & Straps, Adidas Originals, Jedidiah and L-R-G Clothing; alongside newcomers like Mitchell & Ness and DC Shoes.  Strategic partners, momentum in the mixed martial art category along with an action-packed party line-up – positions Streetwear to thrill come August!

And last but definitely not least is the return of PREMIUM at MAGIC, featuring confirmed exhibitors like Z Brand, Stone Rose, Roar, and Defiance. Stay tuned for jaw-dropping brand lists, fashion show schedules, celebrity DJ’s and networking events.

RENDERING: A conceptual rendering of the Menswear at MAGIC show floor is available for download in hi-res

Booth Rendering

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To attend MAGIC MARKET WEEK as Press and report the business of fashion, please contact:

Jesse Smiley 
PR CONSULTING
T 212.228.8181
MAGICMARKETWEEK@prconsulting.net