Press

ADVANSTAR AND MAGIC HOST THE ULTIMATE FASHION INDUSTRY EXECUTIVE NETWORKING PROGRAM “MAGIC SELECT”

Aug 15 2011

World’s Largest Fashion Trade Event Extends Unparalleled Networking Opportunities & Services; Headquartered at The Cosmopolitan of Las Vegas

LOS ANGELES (August 15, 2011) – MAGIC presents its invite-only executive program, MAGIC Select, for VIPs and influencers in the fashion industry.  Over the three-day MAGIC event held August 22-24, 2011 in Las Vegas, MAGIC Select brings together CEOs, presidents, owners, designers and retailers from the largest and most influential fashion brands with celebrities, personalities and top-tier press.  Members of this innovative program will be provided with a first-class seat to the business of fashion, exclusive networking opportunities, as well as premier services and amenitiesincluding personalized concierge and transportation.

Each season, MAGIC Select also hosts an exclusive luncheon event to connect celebrities from the worlds of film, television, music, sports and fashion to top executives and key decision makers of leading apparel companies, retailers and licensors, in an informal setting for creative deal-making.  Last year’s luncheon attendees included AG Jeans, Modern Vintage, Gant, Hudson Jeans, English Laundry, O’Neill and Creative Recreation among other notable brands, as well as boldface names from the worlds of television, music and fashion. Speaking at this year’s Luncheon will be Miriam Lahage, Global Head of Fashion Brand for internet powerhouse eBay.  Lahage’s presentation, “The New Retail,” will discuss how the internet and technology innovations across mobile, local and social commerce platforms have forever changed the way consumers shop and engage with brands.  Lahage will also discuss how eBay's celebrity relationships with Whitney Port, Rachel Bilson and Kim Kardashian have successfully promoted eBay's exclusive designer collections and shopping initiatives.

“When we launched MAGIC Select, our primary goal was to provide our members with a powerful assortment of resources and business opportunities that transcend and complement the buying and selling on the tradeshow floor,” says Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar’s Fashion Group.  “With the industry gathered in one place, MAGIC is uniquely positioned to provide business-building opportunities truly unavailable anywhere else.”  DeMoulin continued, “The potential for licensing and endorsement deals, merchandising partnerships and spokesperson arrangements is truly limitless.”

“Advanstar is honored to host the MAGIC Select program.  It is one of our most innovative programs creating top-line customer connections, world class exposure and expanded business potential,” says Joe Loggia, CEO of Advanstar. “The response to this program in February was overwhelmingly positive, and our partners can look forward to its continual evolution.”

 

About MAGIC

Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – MAGIC.As an incubator of fashion, MAGIC is where new trends surface and develop into what will be seen on the consumer. The show’s goal is to connect and inspire the fashion community. The August 2011 MAGIC will run from August 22 – 24, 2011. For up-to-date exhibitor listings, seminar scheduling, travel support and registration information please visit www.magiconline.com

About Advanstar

Advanstar is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 141 events, 60 publications and directories, 233 electronic products and websites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers With Theirs." Advanstar has approximately 750 employees and currently operates from multiple offices in North America and Europe. For more information, please visit www.advanstar.com.

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Press Contacts-FULL PICTURE:

Nicole Esposito, 212-627-0416 (NY), nesposito@fullpic.com; Cade Hudson, 310.432.5840(LA), chudson@fullpic.com      

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Media Criteria

This application to attend MAGIC MARKET WEEK is intended for editorial media only. Ad sales, marketing, public relations, publishing and promotions personnel must use Non-Retail Registration. Employees of media outlets who do not work in an editorial capacity do not qualified for a press credential. Press credentials are reserved for working members of the fashion media who meet the MAGIC criteria.

Editors of in-house newsletters or personal web logs (blogs) will be reviewed on a case-by-case basis. 

Press credentials will not be granted to:

  • Publishers/associate publishers and any advertising personnel, including directors, managers and account executives. 
  • Media outlets and editorial personnel whose publication, website or journal does not cover or reflect the fashion market.
  • Anyone whose principal purpose for attending MAGIC is, in our judgment, for reasons other than generating news coverage of the event or its participants.

To attend MAGIC MARKET WEEK as Press and report the business of fashion, please contact:

Jesse Smiley 
PR CONSULTING
T 212.228.8181
MAGICMARKETWEEK@prconsulting.net