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POOL TRADESHOW is the art of fashion. It's the intersection of art, design, and commerce where visionaries of fashion scout fresh new items made specifically for the boutique market. Presented in an intimate, business-conducive setting and carefully merchandised, POOL TRADESHOW provides a one-stop shopping opportunity for retailers of all sizes. From fashion newcomers to well-known brands, everyone here is a little unconventional. In a good way.



POOL TRADESHOW is an energetic and inspiring showcase of boutique-ready fashion and accessories that can help your business standout from the crowd.


POOL TRADESHOW is held in Las Vegas every February and August at the Mandalay Bay Convention Center.


If you are a retailer, POOL TRADESHOW cannot be missed. Register here to gain access to POOL TRADESHOW and the entire MAGIC marketplace for free.


If you are looking to show your products for the first time, POOL TRADESHOW offers affordable booth packages and complimentary ‘Swim Lessons’, a one-day brand bootcamp to teach you how to make the most of your first fashion tradeshow and help your business take off. Apply to exhibit here now.



“The best thing about POOL is the ease of walking the show for buyers, and its proximity to PROJECT. POOL is different from other shows because it is more underground, there's less corporate brands and has a great reputation for uniqueness.”
- Oliver Maruna, Owner/Designer, US Rags
“The most exciting thing this show was the traffic!! Traffic was great!”
- Ernie Nunez, Owner, Y.R.U.
“I thought POOLTRADESHOW was especially good for graphics this year. We found some really great brands that we are going to pick up for Spring. Smaller brands can get eaten up at the larger shows (it's easy to miss them too), so POOL is a good option if they want to be seen.”
- Christina Ferrucci, Buying Director, Nasty Gal
“POOLTRADESHOW was a great experience, great people, great energy and great return on investment.”
- Sara Reichert, Owner, 1 Oak by Sara
“POOLTRADESHOW has been nothing less than amazing. Successfully introducing brands to buyers in a creative and effective way…”
- Heidi Roland, Owner, Heidi Roland
“POOLTRADESHOW gave us an opportunity to connect with the most current andFashion Forward Buyers and gave BLQ.MKT an opportunity to present with the most progressive group of brands. POOLTRADESHOW is truly an international Fashion Platform that is truly on its own caliber of tradeshows.”
- Liza Lopez, Blq.Mkt
“If we had to only exhibitor a one tradeshow, POOL would be our choice. No other show presents indie designers to the world market the way POOL does. We’re surrounded by unique and inspiring brands every time!”
- Heidi Gates, Owner/Designer, Blue Platypus Clothing
“Our sales increase at each POOLTRADESHOW we exhibit at. It’s where major volume buyers come to see us.”
- Nate Koach, Owner, Sub Urban Riot
“The best thing about the show was the variety of buyers from different parts of the US/world. It was great to see so many different people looking at our product.”
- Patrick Eckstein, Co-Founder, William Painter
“We love coming to POOL! It is the perfect show for us, not too big, but has exposure to bigger contacts that come through the other shows. We have gained 50+ new accounts just from POOLTRADESHOW in the last year. We also have generated press from the shows through meeting bloggers, stylists, and sale sites. We are constantly evolving our business and our booth to make each show better.”
- Marissa Lewis, Owner/Designer, Mishakaudi Jewelry


Alli Johnson
Show Director
310 857 7497

Jason Peskin
Sales Manager
310 857 7675





212 228 8181

Domestic 877 554 4834

International 218 740 7092

T 877.554.4834