POOL TRADESHOW is the art of fashion. It's the intersection of art, design, and commerce where visionaries of fashion scout fresh new items made specifically for the boutique market. Presented in an intimate, business-conducive setting and carefully merchandised, POOL TRADESHOW provides a one-stop shopping opportunity for retailers of all sizes. From fashion newcomers to well-known brands, everyone here is a little unconventional. In a good way.



POOL TRADESHOW is an energetic and inspiring showcase of boutique-ready fashion and accessories that can help your business standout from the crowd.


POOL TRADESHOW is held in Las Vegas every February and August at the Mandalay Bay Convention Center.


If you are a retailer, POOL TRADESHOW cannot be missed. Register here to gain access to POOL TRADESHOW and the entire MAGIC marketplace for free.


If you are looking to show your products for the first time, POOL TRADESHOW offers affordable booth packages and complimentary ‘Swim Lessons’, a one-day brand bootcamp to teach you how to make the most of your first fashion tradeshow and help your business take off. Apply to exhibit here now.


Click to




“I thought POOLTRADESHOW was especially good for graphics this year. We found some really great brands that we are going to pick up for Spring. Smaller brands can get eaten up at the larger shows (it's easy to miss them too), so POOL is a good option if they want to be seen.”
- Christina Ferrucci, Buying Director, Nasty Gal
“POOL offers a great way to connect with your buyer, get to know them and build relationships. We've met a bunch of buyers here, specifically some of the bigger which I never thought we would have ever been able to meet if we weren't here at POOL, like Tilly's, American Apparel, Nasty Gal, or a really cool store called Therapy.”
- Kelly Decker, Owner, JaxKelly
“We came to POOL in 2015, I had only $180 in my bank account and ate beans and rice before the show. Today, I have six figures of cash flow, am in 140 stores and can barely keep up. I thank POOL for that as it all started here.”
- Jessica Kramer, Owner, Hawkhouse
“POOL is where we really get all of our wholesale business moving forward every six months. We look forward to coming back and meeting new customers. This is how we're growing our business.”
- Adam Hogan, Art Director, Curbside
“It's just so exciting, and the vibe is so hip and young and alive. The energy is all here.”
- Iris Cherng, CEO, Honey Belle
“POOLTRADESHOW has such a wide variety of retailers from all over the country, which is great for a lot of different retail opportunities. We set appointments with our retailers that already come to the show, but a lot of people are walking the show so we are meeting a ton of new people that we normally wouldn't have access to.”
- Michelle Johnson, Head of Distribution, Purpose Jewelry
“We have never done a tradeshow before, so cash & carry really helped us have a very easy entry into the tradeshow environment. We were able to get a read very quickly on what buyers like and don't like, and see what's moving and moving right now rather than waiting for future orders.”
- Genevieve Monroe, CEO/President, Jackson and Hyde
“We have been a traditionally retail based business since 2007, so POOL has really given us a springboard to enter the wholesale market and really expand our base to the rest of the country.”
- Lesa Sawyer, Owner, Giving Bracelets
“We've met a lot of really big brands, we've gotten into a lot of new boutique shops, and we've actually met a lot of big chain retailers too. We met this guy at the Opening Night Party at Foundation Room; he bought us a pitcher of margaritas, and then he came back and actually placed an order for a shop.”
- John Gornik, Founder, Bead Relief
“Working with POOLTRADESHOW and getting the Independent buyers from around the country is how we have gotten our name out really, so people now recognize us 'Oh you're MakersKit. I have you in my store or I have seen you in a store' in almost every state in the country.”
- Josh Porter, COO, MakersKit


Alli Johnson
Show Director
310 857 7497

Jason Peskin
Show Manager
310 857 7675





212 228 8181

Domestic 877 554 4834

International 218 740 6837

T 877.554.4834