MAGIC News

“As much as StoreSigns.com is a revolution in retail marketing, Buzz Boutique is a revolution in tradeshows.”

This was the sentiment expressed by exhibitor Steve Goldbrenner of StoreSigns.com, a service enabling independent stores and boutiques to create custom in-store signage and marketing — online, in mere minutes, and at a price affordable for even small shops.  

Via live product demonstrations, trials, workshops, and explanations, the digital platform delivers the latest in retail-driven technologies — featuring handpicked products from the hottest up-and-comers, alongside iconic brands like Google and eBay Fashion.

But what truly sets apart the initiative is the centralized presentation. Mirroring the mission of the technology within, WWDMAGIC’s new Buzz Boutique streamlines the shopping experience by providing a hub for fashion-focused products, apps, and services. Located amidst the energy of The Concourse, the directional space makes it easy to both shop and showcase new solutions.

According to Mike Elmgreen, director of business development at digital sales-management platform, Handshake, Buzz Boutique saves brands the time and trouble of having to search for the technology they need.

“We’re very exhibitor focused,” he says, pointing out that exhibitors don’t have time to scout the floor for other exhibitors, no matter how beneficial their offerings. “When promoted as a separate entity, it becomes more of a destination,” notes Elmgreen, whose app provides businesses with the ability to write and receive orders on an iPad, iPhone, or the Web.

“They’ve been very progressive in their thinking,” he continues, referring to the marketing team at MAGIC. “There’s not too many shows doing something like this just yet,” Elmgreen concludes in an observation supported by Goldbrenner, who says his company had unsuccessfully contacted other tradeshows inquiring about an interactive exhibit.

Rounding out the array are social media leaders, Volusion, a comprehensive ecommerce solution delivering 24/7 support, and SocialRadius, a marketing firm offering full-service social media strategies tailored to clients’ unique needs.

Connecting fashion professionals with innovative digital products, Buzz Boutique is an impressive launch that is only expected to expand. It is also praised as a dedicated place for providers to show their wares — without being wedged between blouses and handbags.