Fashion Alert: Imagination Gone Viral

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MAGIC FASHION ALERT MFA|2| August 2012
IMAGINATION GONE VIRAL
“One late summer night, I was thinking...,” invariably begins the tale of a brainstorm, a wild hair that could revolutionize everything. In the fashion industry, examples of such superlative imagination abound. Coach Bill “Nike” Bowerman grabbed a waffle iron, Sara “Spanx” Blakely took scissors to control top pantyhose, and one late summer night in 2009, British architect of bridges, Julian Hakes, put down his mojito (the beverage), grabbed his foot, tracing paper and a scalpal. The resultant drawing of a bridge-less shoe with a curvature resembling a lime peel, became an overnight viral sensation and the reality just three weeks ago when it became available for purchase online. In this issue of Fashion Alert, we highlight creativity. Be it born of frustration or inspiration, or the fine line therein, creativity is the impetus that can solve everything.
LAUNCHPAD:
Spotlight
INSTAGRAM-IFICATION
COULD YOU PLEASE SHINE MY COCONUTS?
SOCIAL CIRCLE
NEWS
DEMOCRATIZATION OF FASHION
MEET YOUR MATCHMAKERS
THE TRENDS AHEAD
MAGIC Mobile App
HAVE A WILD HAIR?
Flashback: THE SHOE THAT STARTED A MELEE
Nike Pigeon Dunk by Staple Design PROJECTreed PRESENTS CURATED STREET CULTURE
It was a defining moment in Streetwear history.

Photo credits: (Wig: Courtesy of Paper-Cut-Project, Paper-Cut-Project for The Bay, Dec. 2010)

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