Exhibitor Information
BUILD YOUR BRAND AT MAGIC.
MAGIC is where brands are built, distribution is broadened and brand recognition enhanced. As fashion’s foremost trade forum, MAGIC connects exhibitors to the global purchasing power of tens of thousands of men’s, women’s and children’s apparel, accessories and footwear retailers.
MAGIC delivers unique brand-building advantages:
REACH. Get exposed to buyers from all 50 states and over 80 countries worldwide with an audience of over 60,000 attendees—including 85% of the top 50 retailers.
PROFIT. An average of nearly $200 million in per-day order volume makes MAGIC the definitive platform for conducting the business of fashion.
CONNECT. Matchmaking programs and a specialized Retail Relations staff introduce brands to the best-suited buyers, promoting new relationships and providing exposure for lesser-known labels.
TRUST. Over 78 years of tradeshow savvy means more retailer relationships than any other fashion showcase.
TARGET. Intuitive merchandising via unique show environments ensures the most appropriate positioning, resulting in the most targeted retailer exposure.
NETWORK. Access to the most sought-after industry events, forums and parties fuels relationships with fashion’s top retailers.
PROMOTE. Powerful preshow marketing, focused on bringing buyers, press and key fashion influencers to the show, delivers unparalleled industry access and brand exposure.
MARKET. Map Your Show, MAGIC’s virtual show-planning tool, increases visibility by allowing attendees to search for exhibitors by name, product and category, as well as set up appointments preshow; in fact, 70% of retailers surveyed said they bought from brands scheduled through Map Your Show—and more than 90% purchased from more than one.
INSIGHT. Delivered by the biggest names in the business, the MAGIC Seminar Series features complimentary information on today’s most important topics: e-commerce, social media, sourcing solutions, business strategies and trend forecasting from authorities including WGSN, Doneger Creative Services, Pantone and Fashion Snoops. Click here for an August 2011 seminar schedule.
INFLUENCE. An unparalleled media and press presence—comprised of more than 600 print, online and broadcast journalists from major consumer and trade outlets—spreads the word worldwide about the people and products at MAGIC.
SAVE. Exclusive access to the most competitive hotel rates in Vegas makes staying on budget easier—and more enjoyable—than ever.
REFUEL. Multiple onsite amenities offer a wide selection of food, drinks and daily $5 lunch specials,* enabling exhibitors to take a break or grab a bite without leaving the show floor.
*At special locations, while supplies last.
TRANSPORTATION. Complimentary car service during show hours transports exhibitors between convention centers and participating hotels quickly, conveniently and cash-free.
SERVICE. MAGIC’s acclaimed Concierge Team caters to attendees’ every need via on-call, courtesy assistance with hotel and restaurant reservations, transportation and entertainment accommodations, and insider recommendations.
