Event

PRODUCT DEVELOPMENT: LOCAL VS. INTERNATIONAL

PRODUCT DEVELOPMENT: LOCAL VS. INTERNATIONAL
SOURCING AT MAGIC
Event Date and Time: 
Wednesday, August 17, 2016 - 1:00pm

What are the differences in product development overseas versus local? Getting the perfect fit, garment construction feedback, and making your idea come to life. Local manufacturing reduces the physical distance between ideation and production allowing for intimacy and iterative feedback in product creation. What about sample-making and feedback when working with an overseas factory? In this session we will discuss when it makes sense to produce locally, and when it makes sense to go overseas.

MODERATOR:

BEYOND THE LABEL

BEYOND THE LABEL
SOURCING AT MAGIC
Event Date and Time: 
Monday, August 15, 2016 - 2:30pm

Imagine a world where consumers knew the true environmental, social and health costs of their fashion purchases, and felt empowered to write a different story…EcoDivas and TEDxLA partnered to create a series called Beyond the Label (BtL) to educate consumers about the effects of their fashion purchases on: Economics, Environments & Human Health. Join us for an in-depth discussion about making shift happen in the fashion industry. #MakeShiftHappen #LABeyondtheLabel

THE FUTURE OF FASHION FORECASTING: TRADESHOWS ARE THE NEW RUNWAYS

THE FUTURE OF FASHION FORECASTING: TRADESHOWS ARE THE NEW RUNWAYS
SOURCING AT MAGIC
Event Date and Time: 
Wednesday, August 17, 2016 - 2:30pm

In this lecture, we will explore how tradeshows are the new runways and the future of fashion forecasting is becoming dependent on the consumer's need for fashion-on-demand. The insight in this presentation will focus on the consumer’s choices affecting product trends, timing for the customer’s readiness for trends, as well as reinterpreting the importance of timing. While social media was the fashion industry's first disrupted shift, the ability for consumers to buy directly off the runway a season ahead has now become another.

FBI PRESENTS: SOURCING MARKETING OPTIONS (SESSION 3)

FBI PRESENTS: SOURCING MARKETING OPTIONS (SESSION 3)
SOURCING AT MAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 10:00am

Choosing the right marketing strategy to achieve your sales target will also impact your sourcing strategy. There are many different options to sell and market your product. You may choose a more traditional method using a sales representative for the bulk of production, but opt to move some of your product via the Internet for a faster or immediate turnaround. Or, you may opt for all options. This 30-minute seminar will cover: • The basics of sourcing to get what you’re looking for. • New and traditional marketing strategies that can be incorporated to sell your product.

SMALL BATCH MANUFACTURING: GOOD FOR BUSINESS?

SMALL BATCH MANUFACTURING: GOOD FOR BUSINESS?
SOURCING AT MAGIC
Event Date and Time: 
Monday, August 15, 2016 - 1:00pm

Small batch manufacturing is great for testing out products without taking on too much risk. In this session, we’ll be answering: Is small batch manufacturing just for small businesses? When does it make sense for large brands to shift to small batch manufacturing, and more importantly, what does “small batch” mean?

MODERATOR:

  • Shetara Edden, Marketing Manager, MAKER'S ROW

PANELISTS:

  • Scott Killian, Brand Manager, PLAYBOY
  • Dion Smith, ALL JEWELRY CONTRACTING
  • Alex Snyder, DNA GROUP

TREND FORECASTING: WHAT IT IS AND HOW TO APPLY IT TO YOUR MARKETING STRATEGY

TREND FORECASTING: WHAT IT IS AND HOW TO APPLY IT TO YOUR MARKETING STRATEGY
WWDMAGIC
Event Date and Time: 
Wednesday, August 17, 2016 - 12:30pm

Understanding fashion trend forecasting is arduous and calculative work in a rapidly changing environment. It is no longer a question of finding your markets or consumers by age, geography, or income, but looking into how and what they buy, based on their culture, mood, beliefs, occasion, and geographic locations. We chat with the influencers who help define these trends and what you as brands need to know.

MODERATOR:

  • Wendy Bendoni, Professor & Fashion Marketing Chair, WOODBURY UNIVERSITY

PANELISTS:

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