Event

COSTUME DESIGN: CHARACTER, TRENDS, AND BRANDING FOR TELEVISION

COSTUME DESIGN: CHARACTER, TRENDS, AND BRANDING FOR TELEVISION
SOURCING AT MAGIC
Event Date and Time: 
Wednesday, August 17, 2016 - 11:00am

Come hear from the costume designers for some of television’s hottest shows on how they use fashion to tell a story, create characters, and set trends. Learn about how you can get your products onto these shows and other exciting branding partnerships with these industry leaders.

MODERATOR:

  • Wendy Bendoni, Professor/Fashion Marketing Chair, SCHOOL OF BUSINESS WOODBURY

PANELISTS:

3D PRINTING: ELEVATE CREATIVITY, ELEVATE PRODUCTIVITY, ELEVATE BUSINESS

3D PRINTING: ELEVATE CREATIVITY, ELEVATE PRODUCTIVITY, ELEVATE BUSINESS
SOURCING AT MAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 2:30pm

3D Printing has been around for decades but has historically been limited in application. Until now. Our amazing panel of 3D printing designers and experts will demonstrate ways in which 3D printing can be employed in design and production. Attendees will have the opportunity to view designs on models in a mini fashion show featuring 3D produced apparel, accessories, and shoes. From avant-garde smart fashion to custom walking shoes, learn how you can elevate your business with 3D fashion technology.

PANELISTS:

PRODUCT DEVELOPMENT: LOCAL VS. INTERNATIONAL

PRODUCT DEVELOPMENT: LOCAL VS. INTERNATIONAL
SOURCING AT MAGIC
Event Date and Time: 
Wednesday, August 17, 2016 - 1:00pm

What are the differences in product development overseas versus local? Getting the perfect fit, garment construction feedback, and making your idea come to life. Local manufacturing reduces the physical distance between ideation and production allowing for intimacy and iterative feedback in product creation. What about sample-making and feedback when working with an overseas factory? In this session we will discuss when it makes sense to produce locally, and when it makes sense to go overseas.

MODERATOR:

BEYOND THE LABEL

BEYOND THE LABEL
SOURCING AT MAGIC
Event Date and Time: 
Monday, August 15, 2016 - 2:30pm

Imagine a world where consumers knew the true environmental, social and health costs of their fashion purchases, and felt empowered to write a different story…EcoDivas and TEDxLA partnered to create a series called Beyond the Label (BtL) to educate consumers about the effects of their fashion purchases on: Economics, Environments & Human Health. Join us for an in-depth discussion about making shift happen in the fashion industry. #MakeShiftHappen #LABeyondtheLabel

THE FUTURE OF FASHION FORECASTING: TRADESHOWS ARE THE NEW RUNWAYS

THE FUTURE OF FASHION FORECASTING: TRADESHOWS ARE THE NEW RUNWAYS
SOURCING AT MAGIC
Event Date and Time: 
Wednesday, August 17, 2016 - 2:30pm

In this lecture, we will explore how tradeshows are the new runways and the future of fashion forecasting is becoming dependent on the consumer's need for fashion-on-demand. The insight in this presentation will focus on the consumer’s choices affecting product trends, timing for the customer’s readiness for trends, as well as reinterpreting the importance of timing. While social media was the fashion industry's first disrupted shift, the ability for consumers to buy directly off the runway a season ahead has now become another.

FBI PRESENTS: SOURCING MARKETING OPTIONS (SESSION 3)

FBI PRESENTS: SOURCING MARKETING OPTIONS (SESSION 3)
SOURCING AT MAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 10:00am

Choosing the right marketing strategy to achieve your sales target will also impact your sourcing strategy. There are many different options to sell and market your product. You may choose a more traditional method using a sales representative for the bulk of production, but opt to move some of your product via the Internet for a faster or immediate turnaround. Or, you may opt for all options. This 30-minute seminar will cover: • The basics of sourcing to get what you’re looking for. • New and traditional marketing strategies that can be incorporated to sell your product.

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