Event

THE FUTURE OF FASHION FORECASTING: TRADESHOWS ARE THE NEW RUNWAYS

THE FUTURE OF FASHION FORECASTING: TRADESHOWS ARE THE NEW RUNWAYS
SOURCING AT MAGIC
Event Date and Time: 
Wednesday, August 17, 2016 - 2:30pm

In this lecture, we will explore how tradeshows are the new runways and the future of fashion forecasting is becoming dependent on the consumer's need for fashion-on-demand. The insight in this presentation will focus on the consumer’s choices affecting product trends, timing for the customer’s readiness for trends, as well as reinterpreting the importance of timing. While social media was the fashion industry's first disrupted shift, the ability for consumers to buy directly off the runway a season ahead has now become another.

FBI PRESENTS: SOURCING MARKETING OPTIONS (SESSION 3)

FBI PRESENTS: SOURCING MARKETING OPTIONS (SESSION 3)
SOURCING AT MAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 10:00am

Choosing the right marketing strategy to achieve your sales target will also impact your sourcing strategy. There are many different options to sell and market your product. You may choose a more traditional method using a sales representative for the bulk of production, but opt to move some of your product via the Internet for a faster or immediate turnaround. Or, you may opt for all options. This 30-minute seminar will cover: • The basics of sourcing to get what you’re looking for. • New and traditional marketing strategies that can be incorporated to sell your product.

SMALL BATCH MANUFACTURING: GOOD FOR BUSINESS?

SMALL BATCH MANUFACTURING: GOOD FOR BUSINESS?
SOURCING AT MAGIC
Event Date and Time: 
Monday, August 15, 2016 - 1:00pm

Small batch manufacturing is great for testing out products without taking on too much risk. In this session, we’ll be answering: Is small batch manufacturing just for small businesses? When does it make sense for large brands to shift to small batch manufacturing, and more importantly, what does “small batch” mean?

MODERATOR:

  • Shetara Edden, Marketing Manager, MAKER'S ROW

SPEAKERS:

  • Scott Killian, Brand Manager, PLAYBOY
  • Dion Smith, ALL JEWELRY CONTRACTING
  • Alex Snyder, DNA GROUP

TREND FORECASTING: WHAT IT IS AND HOW TO APPLY IT TO YOUR MARKETING STRATEGY

TREND FORECASTING: WHAT IT IS AND HOW TO APPLY IT TO YOUR MARKETING STRATEGY
WWDMAGIC
Event Date and Time: 
Wednesday, August 17, 2016 - 12:30pm

Understanding fashion trend forecasting is arduous and calculative work in a rapidly changing environment. It is no longer a question of finding your markets or consumers by age, geography, or income, but looking into how and what they buy, based on their culture, mood, beliefs, occasion, and geographic locations. We chat with the influencers who help define these trends and what you as brands need to know.

MODERATOR:

  • Wendy Bendoni, Professor & Fashion Marketing Chair, WOODBURY UNIVERSITY

PANELISTS:

FROM SNAPCHAT TO FB LIVE, HERE'S HOW TO INCORPORATE VIDEO INTO YOUR MARKETING STRATEGY

FROM SNAPCHAT TO FB LIVE, HERE'S HOW TO INCORPORATE VIDEO INTO YOUR MARKETING STRATEGY
WWDMAGIC
Event Date and Time: 
Wednesday, August 17, 2016 - 10:30am

From unboxing reveals to hauls, and lookbooks to brand videos, this digital medium isn't going anywhere. In this panel we'll learn why video is coming out on top when it comes to branded content.

MODERATOR:

  • Chelsea Matthews, CEO & Founder, MATTE BLACK

PANELISTS:

  • Linda Vuong, Beauty & Lifestyle Influencer & Vlogger
  • Parker Smith, Senior Editor of GQ & Menswear Journalist

BEAUTY WITH JANE COSMETICS

BEAUTY WITH JANE COSMETICS
WWDMAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 4:00pm

Fashion is ever changing, but do you take that same approach to your makeup? If your makeup routine is the same thing everyday, maybe it's time to switch it up. In an effort to help you switch it up—subtly or drastically—we're here to help you out, with expertise from our friends at JANE Cosmetics.

PRESENTED BY:

  • David Birdwell, Creative Director, JANE COSMETICS
  • Charlie Riddle, Creative Director, JANE COSMETICS

HOW "INFLUENCER" MARKETING IS BECOMING MORE INTEGRATIVE THAN EVER

HOW "INFLUENCER" MARKETING IS BECOMING MORE INTEGRATIVE THAN EVER
WWDMAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 3:00pm

Integrated media campaigns have taken over the digital social scene. Bigger brands are beginning to tap into this social market with more integrative campaigns, whether it's KIA's use of fashion influencers to help popularize "wacky socks" in conjunction with a superbowl spot or Addidas profiling female fitness Instagram stars as part of a "How to Create" ad campaign, the outer world is beginning to get sucked into the digital interwebs. We'll discuss how you can utilize your relationships, budget, and creativity to tap into them as well.

MODERATOR:

WWD PRESENTS: HE SAID/HE SAID REDUX

WWD PRESENTS: HE SAID/HE SAID REDUX
WWDMAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 12:00pm

Get a front row seat to the world of fashion with Alex Badia, WWD Fashion Editor as he shares his expert insights on the must-have single styles for Spring/Summer 2016/2017 and the trends you didn’t see coming.

MODERATOR:

  • Chelsea Matthews, CEO & Founder, MATTE BLACK

SPECIAL GUEST:

  • Alex Badia, Men's Fashion Director, WWD

IF YOU'RE A LIFESTYLE BRAND, SNAPCHAT IS A MUST

IF YOU'RE A LIFESTYLE BRAND, SNAPCHAT IS A MUST
WWDMAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 10:30am

There is no ignoring the rise of Snapchat as an integral platform for lifestyle brands globally. In this discussion, we will take a look at what fashion and beauty brands are doing in this space, and explore how influencers are taking part.

MODERATOR:

  • Chelsea Matthews, CEO & Founder, MATTE BLACK

PANELISTS:

  • Linda Vuong, Beauty & Lifestyle Influencer & Vlogger
  • Parker Smith, Senior Editor of GQ & Menswear Journalist
  • Aimee Santos, Designer, Influencer in Fashion & DIY

PLUS SIZE FASHION: WHY BODY POSITIVE MESSAGING IS SO IMPORTANT

PLUS SIZE FASHION: WHY BODY POSITIVE MESSAGING IS SO IMPORTANT
WWDMAGIC
Event Date and Time: 
Monday, August 15, 2016 - 3:00pm

Almost half the women in this country are size 12 or larger, and finally the clothing industry is taking note. Retailers are now saying they have to find ways to grow, and this is an irresistible market for them to tap into. Whether it's body positive messaging, or redefining western societies definition of the term beautiful, we chat with the Co-Founder of body positive brand, Beyond Yoga to see how they tap into this seemingly untapped market.

MODERATOR:

  • Chelsea Matthews, CEO & Founder, MATTE BLACK

SPEAKER:

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