Event

THE FUTURE OF FASHION FORECASTING: TRADESHOWS ARE THE NEW RUNWAYS

THE FUTURE OF FASHION FORECASTING: TRADESHOWS ARE THE NEW RUNWAYS
SOURCING AT MAGIC
Event Date and Time: 
Wednesday, August 17, 2016 - 2:30pm

In this lecture, we will explore how tradeshows are the new runways and the future of fashion forecasting is becoming dependent on the consumer's need for fashion-on-demand. The insight in this presentation will focus on the consumer’s choices affecting product trends, timing for the customer’s readiness for trends, as well as reinterpreting the importance of timing. While social media was the fashion industry's first disrupted shift, the ability for consumers to buy directly off the runway a season ahead has now become another.

FBI PRESENTS: SOURCING MARKETING OPTIONS (SESSION 3)

FBI PRESENTS: SOURCING MARKETING OPTIONS (SESSION 3)
SOURCING AT MAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 10:00am

Choosing the right marketing strategy to achieve your sales target will also impact your sourcing strategy. There are many different options to sell and market your product. You may choose a more traditional method using a sales representative for the bulk of production, but opt to move some of your product via the Internet for a faster or immediate turnaround. Or, you may opt for all options. This 30-minute seminar will cover: • The basics of sourcing to get what you’re looking for. • New and traditional marketing strategies that can be incorporated to sell your product.

SMALL BATCH MANUFACTURING: GOOD FOR BUSINESS?

SMALL BATCH MANUFACTURING: GOOD FOR BUSINESS?
SOURCING AT MAGIC
Event Date and Time: 
Monday, August 15, 2016 - 1:00pm

Small batch manufacturing is great for testing out products without taking on too much risk. In this session, we’ll be answering: Is small batch manufacturing just for small businesses? When does it make sense for large brands to shift to small batch manufacturing, and more importantly, what does “small batch” mean?

MODERATOR:

  • Shetara Edden, Marketing Manager, MAKER'S ROW

SPEAKERS:

  • Scott Killian, Brand Manager, PLAYBOY
  • Dion Smith, ALL JEWELRY CONTRACTING
  • Alex Snyder, DNA GROUP

TREND FORECASTING: WHAT IT IS AND HOW TO APPLY IT TO YOUR MARKETING STRATEGY

TREND FORECASTING: WHAT IT IS AND HOW TO APPLY IT TO YOUR MARKETING STRATEGY
WWDMAGIC
Event Date and Time: 
Wednesday, August 17, 2016 - 12:30pm

Understanding fashion trend forecasting is arduous and calculative work in a rapidly changing environment. It is no longer a question of finding your markets or consumers by age, geography, or income, but looking into how and what they buy, based on their culture, mood, beliefs, occasion, and geographic locations. We chat with the influencers who help define these trends and what you as brands need to know.

MODERATOR:

  • Wendy Bendoni, Professor & Fashion Marketing Chair, WOODBURY UNIVERSITY

PANELISTS:

FROM SNAPCHAT TO FB LIVE, HERE'S HOW TO INCORPORATE VIDEO INTO YOUR MARKETING STRATEGY

FROM SNAPCHAT TO FB LIVE, HERE'S HOW TO INCORPORATE VIDEO INTO YOUR MARKETING STRATEGY
WWDMAGIC
Event Date and Time: 
Wednesday, August 17, 2016 - 10:30am

From unboxing reveals to hauls, and lookbooks to brand videos, this digital medium isn't going anywhere. In this panel we'll learn why video is coming out on top when it comes to branded content.

MODERATOR:

  • Chelsea Matthews, CEO & Founder, MATTE BLACK

PANELISTS:

  • Linda Vuong, Beauty & Lifestyle Influencer & Vlogger
  • Parker Smith, Senior Editor of GQ & Menswear Journalist

BEAUTY WITH JANE COSMETICS

BEAUTY WITH JANE COSMETICS
WWDMAGIC
Event Date and Time: 
Tuesday, August 16, 2016 - 4:00pm

Fashion is ever changing, but do you take that same approach to your makeup? If your makeup routine is the same thing everyday, maybe it's time to switch it up. In an effort to help you switch it up—subtly or drastically—we're here to help you out, with expertise from our friends at JANE Cosmetics.

PRESENTED BY:

  • David Birdwell, Creative Director, JANE COSMETICS
  • Charlie Riddle, Creative Director, JANE COSMETICS

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